Jason Alexander

Graphic Designer, Art Director, Photographer
jalexanderdesign@gmail.com
Portfolio: www.jasonalexanderstudios.com

801 Broadway Street E
Osseo, MN 55369
(612) 644-3543

Core Skills:
Creative Direction · Art Direction · Brand Storytelling · Photography · Adobe Photoshop · Adobe Illustrator Image Retouching · Visual Strategy · Client Collaboration · Graphic Design

BrickShell Cases, Bloomington, MN — Project Manager, Graphic Designer

October 2023 – Present

Lead the end-to-end creative development of a new line of display case products, from initial concept to market launch. Design digital assets, product manuals, and web content that align with brand strategy and elevate the user experience. Manage a team of five in production, ensuring design integrity and project timelines. Direct product photography and oversaw all visual content for marketing initiatives. Spearhead website development and content population, creating a cohesive digital brand presence. Used content management systems to streamline production workflows and generate accurate, timely work orders.

Jason Alexander Studios, Plymouth, MN — Freelance Art Director and Photographer

Apr 2008 – Present

Lead creative for food, beverage, and product photography projects spanning advertising, digital media, social platforms, packaging, and e-commerce. Partner directly with clients and agencies to conceptualize and execute visual storytelling that aligns with brand identity and marketing goals. Collaborate cross-functionally with designers, stylists, and marketing teams to develop compelling creative assets that perform across print and digital channels. Bring added value through a background in graphic design and art direction, ensuring a seamless blend of photography and brand communication.

HOM Furniture, Coon Rapids, MN — Graphic Designer and Photographer

January 2020 – October 2023

Collaborated with cross-functional teams to develop compelling marketing visuals across print and digital channels for one of the Midwest’s largest furniture retailers. Maintained consistency with brand guidelines while crafting creative campaigns that drove customer engagement. Led product photography efforts, styling and capturing imagery for furniture and home décor, and contributing to a strong, cohesive visual identity. Worked closely with the marketing department to align messaging and ensure high-impact, visually-driven storytelling.

Heartland America, Chaska, MN — Graphic Designer and Photographer

May 2011 – August 2018

Concepted and executed direct-response ads and catalog layouts tailored to a diverse product range. Developed photography that visually communicated product benefits and value propositions. Ensured brand consistency across web and print mediums. Partnered with marketing teams to deliver visually strategic solutions that supported performance goals. Maintained a strong understanding of the target audience, adapting creative assets to optimize engagement and sales.

Palco Marketing, Maple Grove, MN — Art Director

April 2005 – May 2008

Directed the creative vision for a consumer sporting goods brand, managing all aspects of visual development from concept to execution. Oversaw a multidisciplinary team, producing catalogs, product packaging, and sales collateral in line with brand identity. Led product positioning efforts, ensuring all design work aligned with business objectives and resonated with the target market. Balanced hands-on design work with leadership responsibilities, delivering strategic creative that boosted brand awareness and drove growth.